This study investigated (1) What marketing messages are effective at increasing willingness to pay for a more efficient stove in rural Uganda; (2) What sales offers (e.g., free trial and time payments) increases willingness to pay and uptake; (3) What effects does ownership of an efficient stove have on the use of old and new stoves, fuel use, and indoor air pollution from kitchen level concentrations of particulate matter.
Publisher/Journal: Clean Cooking Alliance
Year: 2015
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