This web page gives advice on public advocacy for energy efficiency, focusing on four concepts: Getting the message right; Getting the message across; Combining information with behavioural insights; and Campaigns for a crisis context.
This study investigated (1) What marketing messages are effective at increasing willingness to pay for a more efficient stove in rural Uganda; (2) What sales offers (e.g., free trial and time payments) increases willingness to pay and uptake; (3) What effects does ownership of an efficient stove have on the use of old and new […]