This study investigated (1) What marketing messages are effective at increasing willingness to pay for a more efficient stove in rural Uganda; (2) What sales offers (e.g., free trial and time payments) increases willingness to pay and uptake; (3) What effects does ownership of an efficient stove have on the use of old and new […]
This is a cam[paign strategy to engender behavioural change and the increased uptake of clean cooking solutions in Kenya.
This report provides background information and guidance on the types of behavioural changes needed to advance access to clean cooking, and ways to promote these changes.
This database presents materials and tools used in awareness raising and marketing campaigns from across the clean cookstoves and fuels sector.
This handbook focuses on the following supply chain challenges in clean cooking: reorienting business model priorities, modeling available supply, prioritizing new markets, and assessing value chain sustainability.
This report highlights evdience on key unit economics drivers for clean cooking, with the aim to better articulate the value of clean cooking, reduce transaction costs, support actors across the ecosystem to capitalize on commercial and impact opportunities, and ultimately unlock more investment capital for the sector.