This study investigated (1) What marketing messages are effective at increasing willingness to pay for a more efficient stove in rural Uganda; (2) What sales offers (e.g., free trial and time payments) increases willingness to pay and uptake; (3) What effects does ownership of an efficient stove have on the use of old and new […]
This is a cam[paign strategy to engender behavioural change and the increased uptake of clean cooking solutions in Kenya.
This report illustrates the need for digital monitoring, reporting, and verification (D-MRV) systems to underpin future carbon markets. It discusses the available technologies, and barriers to their adoption, as well as guidelines, tools, and lessons learned to promote the use of these systems.
This database presents materials and tools used in awareness raising and marketing campaigns from across the clean cookstoves and fuels sector.