This blog and inforgraphic present the results of a World Bank study on the decision-making journey towards adopting and using clean cooking solutions in Rwanda, Madagascar and Ghana.
This study investigated (1) What marketing messages are effective at increasing willingness to pay for a more efficient stove in rural Uganda; (2) What sales offers (e.g., free trial and time payments) increases willingness to pay and uptake; (3) What effects does ownership of an efficient stove have on the use of old and new … Continue reading “Uptake and Usage of Fuel-efficient Improved Cookstoves in Rural Uganda”
This is a cam[paign strategy to engender behavioural change and the increased uptake of clean cooking solutions in Kenya.
This database presents materials and tools used in awareness raising and marketing campaigns from across the clean cookstoves and fuels sector.