This study investigated (1) What marketing messages are effective at increasing willingness to pay for a more efficient stove in rural Uganda; (2) What sales offers (e.g., free trial and time payments) increases willingness to pay and uptake; (3) What effects does ownership of an efficient stove have on the use of old and new […]
This is a cam[paign strategy to engender behavioural change and the increased uptake of clean cooking solutions in Kenya.
This report provides background information and guidance on the types of behavioural changes needed to advance access to clean cooking, and ways to promote these changes.
This database presents materials and tools used in awareness raising and marketing campaigns from across the clean cookstoves and fuels sector.