This study investigated (1) What marketing messages are effective at increasing willingness to pay for a more efficient stove in rural Uganda; (2) What sales offers (e.g., free trial and time payments) increases willingness to pay and uptake; (3) What effects does ownership of an efficient stove have on the use of old and new […]
This database presents materials and tools used in awareness raising and marketing campaigns from across the clean cookstoves and fuels sector.